Do More With LessGet Strong Healthy Skin Using Fewer and Better Ingredients
Plant-based skincare Made in Britain
What sets us apart from the rest
We're calling for a new kind of beauty. Transparent, safe and without long lists of ingredients. Healthy skin using minimal ingredients.
You won't find strange chemical synthetics or weird substances in our skincare. We use ingredients from plants, to give your skin what it really needs.
We challenge the status quo of the beauty industry's impenetrable ingredients lists. Founder-led, we believe great skincare doesn't need to be complicated.
Welcome to a brand new conversation about what skincare is and does.