Meet Our Plant Based Superheroes
MINIMALIST SKINCARE
BETTER FOR YOUR SKIN
minimal
Many chemicals in skincare can be harsh on the skin. We're calling for a new kind of beauty. Transparent and effective without long lists of irritating ingredients. Healthy skin using minimal ingredients.
botanical
Plant powered beauty for naturally healthy skin. We focus on ingredients that come from plants, to nourish, moisturise and strengthen your skin.
radical
Founder-led, inclusive and kind, we believe that using less, consuming less and having less can lead to better outcomes for your skin and the planet.
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