Five Dot Botanics launches in Hong Kong
Five Dot Botanics is pleased to announce that it has launched at The Organic Store, Hong Kong's newest green beauty retailer.
From April, The Organic Store’s customers will find a variety of Five Dot Botanics best sellers available to purchase.
The Organic Store Hong Kong was founded with a mission to bring natural and organic skincare products from Europe to Hong Kong, and eventually to other regions of Asia Pacific.
As the demand for natural and organic skincare in Asia continues to grow, consumers are looking for alternative retail platforms offering high-quality products made with natural and organic ingredients that are good for their skin and the planet.
This is the first time Five Dot Botanics has launched with a retailer in Hong Kong. The Organic Store’s mission is to help consumers in Hong Kong make more informed choices about products that align to their values.
Hong Kong is a dynamic city with over 7 million people and it is one of the most densely populated cities on earth.
Zaffrin O’Sullivan, co-founder of Five Dot Botanics used to live in Hong Kong twenty years ago when the skincare market was very different. She says “back then consumers in Hong King were very focused on imported luxury skincare. However in the last two decades consumer behaviour has changed. Consumers in Hong Kong are now exploring the latest clean-beauty trends and the beauty industry has seen growth and undergone a significant transformation”.
A desire to live a more wholesome life has meant that skincare consumers in Hong Kong are interested in the concept of organic and cruelty-free products. Claims such as free-from non-genetically modified organism (non-GMO) and 100% natural and cruelty-free certifications are now of interest whereas before they were not even on the radar. GlobalData’s Consumer Survey Q3 2019 reveals that 24% and 35% consumers in APAC responded that they actively look for ‘vegan’ and ‘cruelty-free’ products, respectively, while purchasing beauty and grooming products.
Five Dot Botanics offers four key areas that are of interest to skincare consumers in Hong Kong - clean ingredients, cruelty free and vegan, and sustainable packaging.
The expansion into Hong Kong marks an important milestone and provides Five Dot Botanics with greater access to existing fans and new customers.
The Organic Store is one of the best new green beauty boutiques in Hong Kong and Five Dot Botanics is now available to buy online.