Minimalism is the important things
FiveDot Botanics was borne out of a desire for simplicity, and rising to the challenge of putting minimalism into practice. FiveDot Botanics is a minimalist initiative, more so than a vegan skincare brand, or an indie skincare company. We give your skin exactly what it needs, and only what it needs.
As Joshua Becker (from BecomingMinimalist) succinctly puts it:
Minimalism is intentionality
Minimalism is marked by clarity, purpose, and intentionality. At its core, minimalism is the intentional promotion of the things we most value and the removal of everything that distracts us from it. It is a life that forces intentionality. And as a result, it forces improvements in almost all aspects of your life.
Minimalism is freedom from the passion to possess
Modern culture has bought into the lie that the good life is found in accumulating things—in possessing as much as possible. They believe that more is better and have inadvertently subscribed to the idea that happiness can be purchased at a department store.
But they are wrong. Minimalism brings freedom from the all-consuming passion to possess. It steps off the treadmill of consumerism and dares to seek happiness elsewhere. It values relationships, experiences, and soul-care. And in doing so, it finds life.
Minimalism is freedom from modern mania
Our world lives at a feverish pace. We are too hurried, too rushed, and too stressed. We work long, passionate hours to pay the bills, but fall deeper into debt. We rush from one activity to another—even multitasking along the way—but never seem to get everything done. We remain in constant connection with others through our cell phones, but true life-changing relationships continue to elude us.
Minimalism slows down life and frees us from this modern hysteria to live faster. It finds freedom to disengage. It seeks to keep only the essentials. It seeks to remove the frivolous and keep the significant. And in doing so, it values the intentional endeavours that add value to life.