About us

Leading a minimalist skincare revolution

Five Dot Botanics started with a question. Why are there so many ingredients in skincare products?

Which lead to another. What happens if we only have five ingredients?

Not 20, not 30, certainly not 100.

Just 5.

Turns out when those 5 ingredients are high-quality, plant-based ingredients, the answer is quite a lot. Your skin gets to feel less overwhelmed, less confused. It gets to look and feel stronger, healthier and happier.

Five Dot Botanics helps you minimise the ingredients in your skincare and offer you transparency about what goes on your skin. 

We wanted to help people have healthy happy skin using less. We embrace slow beauty and encourage pared back skincare routines.

So that’s why we ended up launching with just six products. They can see you through from morning to night, from deep cleansing to deeply nourishing.  When you don’t overwhelm your skin, when you feed it good stuff, then it seems to thrive well with less.

We like to think of it as low consumption beauty: using fewer products, making products multi-purpose and longer-lasting, and using any resource from water to ingredients more wisely.

Our minimalist skincare revolution was born.

Do More With Less

Behind Five Dot Botanics

We’re Zaffrin and Brian, owners and founders of Five Dot Botanics.

We didn’t set out to start a skincare revolution, only to shake up the status quo of the skincare industry a little by asking why did it have to to be so complicated?

Why did products need so many ingredients? Why did we need so many products?

The scientist who creates and formulates our skincare took us on because we were asking him for less. We wanted products with fewer and better ingredients (while for decades people were asking for more and more).

It seemed logical to us. The fewer and better ingredients you have, the higher the quality of the product, which is better for your skin.

We stand for fewer ingredient skincare, which we believe is the key to healthy skin.

We’re an independent British brand.

We work with a highly experience British formulation team and we have a British manufacturer.

We’re beauty outsiders, which is why we ask “why?” a lot, and why we looked for a highly experienced skincare scientist and formulations team to work with us.

We feel that the time is right to change the conversation, to make things more beautifully simple in skincare and in life.

In a world that always seems to be saying “buy more”, we say “let’s buy less but better”. Think of it as a quiet rebellion, a minimalist revolution.

Do more with less.

Plant Based.  Independent. Created, formulated and manufactured in the UK.