Behind Five Dot Botanics

better for your skin

We didn’t set out to start a skincare revolution, only to shake up the skincare industry's status quo by asking why it had to be so complicated?
Why do products need so many ingredients?
Why do we need so many products?

Five Dot Botanics Eye Roller

fewer, better ingredients

The cosmetic scientist who creates and formulates our skincare took us on because we asked him for less.

We wanted products with fewer and better ingredients (while people were asking for more for decades).

It seemed logical to us. The fewer and better ingredients you have, the higher the quality of the product, which is better for your skin.

We stand for fewer ingredient skincare, which we believe is the key to healthy skin.

Do more with less.

We're an independent British brand.
We work with a highly experience British formulation team, and we have a British manufacturer.

We're beauty outsiders, which is why we ask "why?" a lot, and why we looked for a highly experienced skin care scientist and formulations team to work with us.

We feel that the time is right to change the conversation, to make things more beautifully simple in skincare and in life.

In a world that always seems to be saying "buy more", we say, "let's buy less but better". Think of it as a quiet rebellion, a minimalist revolution.

Plant Based. Independent. Created, formulated and manufactured in the UK.